Hey There, I am Sarah!
Digital Marketing & E-commerce Expert / Crafting Tomorrow's Clicks Today / Driving Customer-Focused Solutions
About Sarah
A passionate and results-driven marketing professional with over 10 years of expertise in DTC, e-commerce, and digital marketing across diverse industries, including personal and professional development, consumer goods, medical clinics, and nutritionists. As a dedicated outdoor enthusiast, I bring the same energy and commitment to my professional endeavors, constantly seeking innovative solutions to the evolving challenges of modern marketing.
B.A. Kinesiology
CSUDH
Background
MBA, Marketing
CHAPMAN UNIVERSITY
Certifications
Klaviyo Product
Klaviyo SMS Strategy
Content Marketing Foundations, LinkedIn
Adwords Essentials Training, LinkedIn
Google Analytics Essentials Training, Linkedin
Social Media Markting for Small Businesses, LinkedIn
Experience & Expertise
2022 - Present | Safilo
Director of Digital Marketing and Ecommerce
Developing and expanding the online business for two eyewear brands through the management of both websites and an omnichannel marketing approach.
2020 - 2021 | Gunnar Optiks
Director of Ecommerce and Digital
Overseeing all aspects of the website and digital marketing channels.. Develop and implement a multi-channel digital strategy to drive brand awareness, revenue, and sustainable growth.
2018 - 2020 | Smart Labs
Senior Ecommerce Marketing Manager
The role involves developing and executing marketing strategies to grow online sales and build a customer base, overseeing e-commerce marketing initiatives, and project management
2017 - 2018 | Fortress Eyewear
Marketing Manager
Develop and execute a marketing plan along sie with management of the website
2015 - 2017 | Tom Ferry Int.
Digital Marketing Specialist
The primary responsibilities involved the management of email and paid advertising campaigns.
2014 - 2015 | Amen Clinics
Digital MarketingSpecialist
Responsible for implementing and maintaining marketing strategies across 4 brands.
Project Gallery
GUNNAR x Marvel
Played a pivotal role in the launch of the Marvel x GUNNAR collection, overseeing product merchandising, orchestrating marketing initiatives, and spearheading lead generation efforts at Comi-Con.
Nokia Insteon Devices
Assisted in e-commerce strategy for our first party products, including Insteon and Nokia Smart Lighting.
Crush & Kreedom Eyewear & Privé Revaux
Celebrity Management
Managed high-profile celebrity partnerships and engagements, facilitated photoshoots, and ensured adherence to usage rights agreements, fostering brand visibility and endorsement.
Crush Eyewear
Campaign Photoshoot
Led the planning and execution of a photoshoot for a festival campaign in collaboration with the creative team, resulting in a successful product launch and notable increases in website, email, and social media engagement.
Carrera Official Coachella Sponsor
Orchestrated two consecutive years of successful sweepstakes to Coachella, leveraging various marketing channels to drive traffic and expand the email database. Additionally, spearheaded the launch of limited edition festival glasses on the website, enhancing brand presence and consumer engagement.
Launch Virtual Try On
Successfully implemented a virtual try-on feature, enabling customers to visualize products before purchase, resulting in a threefold increase in conversion rates and a notable reduction in returns due to size and color discrepancies.
Virtual Try On
Before
After
Site Retheme for Shopify 2.0
Led the retheming of the Shopify site to upgrade to version 2.0, resulting in improved conversion rates, enhanced site engagement, and elevated site rankings, thereby optimizing the overall online shopping experience.
Recommendations
“..drove revenue and engagement for our largest traffic source..”
“..analytical abilities and her creativity ..She is resourceful and dynamic..”
Every successful marketing team is built on a foundation of trust, execution and accountability. Sarah embodies these attributes and was a crucial hire as we re-built the marketing team at Smartlabs. Sarah drove revenue and engagement for our largest traffic source (email), kick-started our social media efforts and project managed our marketing campaigns. She is reliable, organized and through in everything she does and her "lead by example" attitude helped mentor and demonstrate these valuable skills to other team members. I recommend Sarah without reservation.
Beau Ross, Vice President Marketing & General Manager Smart Labs
Sarah is a natural born leader with a talent for bringing a team together. She's ridiculously efficient with any task she is on. She can create order out of chaos with her sharp determination for organization. Her project management skills are unmatched with her consistently driving the traffic of tasks, making sure to change priorities or emphasize the goal to help the productivity of her team. I was always in awe of her analytical abilities and her creativity when it came to generating campaigns. She is resourceful and dynamic and always willing to provide feedback. She's a great role model, and an incredible addition to any team.
Bea Estanero, Marketing Manager GUNNAR Optiks
“..remarkable resilience, creativity, and expertise”
Since joining the company and taking on the challenging role of Director of Digital Marketing and Ecommerce, Sarah has demonstrated remarkable resilience, creativity, and expertise.
Tasked with navigating a complex environment, she swiftly built a cohesive team and maximized the resources available to her. Her collaborative spirit and approachable demeanor have made her a pleasure to work with, fostering strong relationships with colleagues across different teams.
Sarah has showcased exceptional expertise in developing and expanding the online business, focusing on driving quality traffic to the website while enhancing the overall customer shopping experience.
With exceptional leadership skills, she not only managed challenges, she has also leveraged them to propel the company forward. Her contributions have been invaluable, and it was a privilege to work under her leadership. I would highly recommend Sarah!
Sydney Sherman, Senior Web Designer Privé Revaux
“..epitomizes integrity, innovation, empathy, and vision, qualities..”
It is with great enthusiasm that I recommend Sarah for any Digital Marketing and Ecommerce endeavors. Sarah epitomizes integrity, innovation, empathy, and vision, qualities that distinguish her as one of the most groundbreaking leaders I've had the privilege to collaborate with.
Sarah's strength lies in her ability to think beyond conventional boundaries, consistently demonstrating remarkable adaptability in the dynamic landscape of ecommerce and marketing. Her capacity to swiftly pivot and implement impactful changes is truly commendable, contributing significantly to driving business growth.
In today's rapidly evolving environment, individuals like Sarah, who possess an innate knack for innovation and a keen eye for opportunity, are indeed rare finds. Working alongside her, I've witnessed firsthand her uncanny ability to navigate challenges with grace and precision, consistently delivering exceptional results.
In summary, I have the utmost confidence in Sarah's capabilities and believe that her unique blend of skills and attributes make her an invaluable asset to any team or project. Without reservation, I wholeheartedly endorse Sarah for any Digital Marketing and Ecommerce roles, confident that she will exceed expectations and drive success at every turn.
Amanda Gore, Director Of Customer Experience & HR Privé Revaux
